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OriginViz

Country of origin

German brands

OriginViz lists 10 brands that began in Germany, across 7 categories. 2 of them are now owned from another country. 8 are still owned from Germany. Companies based in Germany also own 4 brands that began elsewhere.

Automotive
Fashion
Beauty
Apps & Web
Drinks
Food
Home & Appliances
BMWPorscheVolkswagenAdidasSAP→→
Brands from Germany by category

→ flag owned from another countryBigger tiles: editor’s highlights, not sales.

German brands owned abroad

All brands from Germany

BrandOriginOwner todayFounded
AdidasSportswear and footwear · FashionGermanyAdidas AG1949
BMWCars and motorcycles · AutomotiveGermanyBMW Group1916
BraunShavers and small appliances · Home & AppliancesGermanyProcter & GambleForeign-owned1921
FantaFruit-flavoured soft drink · DrinksGermanyThe Coca-Cola CompanyForeign-owned1940
HariboGummy sweets · FoodGermanyHaribo1920
NiveaSkincare · BeautyGermanyBeiersdorf1911
PorscheSports cars · AutomotiveGermanyVolkswagen Group1931
PumaSportswear and footwear · FashionGermanyPuma SE1948
SAPEnterprise software · Apps & WebGermanySAP SE1972
VolkswagenCars · AutomotiveGermanyVolkswagen Group1937

Brands from elsewhere owned by German companies

The other direction: brands that began outside Germany and are owned from Germany today.

BrandOriginOwner todayFounded
BentleyLuxury cars · AutomotiveUnited KingdomVolkswagen GroupForeign-owned1919
LamborghiniSports cars · AutomotiveItalyVolkswagen GroupForeign-owned1963
MiniSmall cars · AutomotiveUnited KingdomBMW GroupForeign-owned1959
Rolls-RoyceLuxury cars · AutomotiveUnited KingdomBMW GroupForeign-owned1906